Cutting Through the Noise: How to Use Industry Expertise to Get Clients' Attention

In-house counsel need advice from outside attorneys who generally have a broader view of the legal and business issues affecting particular industries—and they are rightfully demanding that the insights are tailored to their own, specific business needs. Now is a perfect time to bolster your firm’s sector leadership initiative so that client teams can provide customized expertise that help GCs navigate the business through this global health and economic crisis.

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Top 5 Tips for Defending Your Marketing Budget in Unprecedented Times

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The Evolution of the Law Firm Client Team